Celebrating Excellence: Prof. Dr. Abdullah's Honorary D. Litt. and Marketing Legacy

The IBA community takes immense pride in sharing that Professor Dr. Abu Yousuf Md. Abdullah, a highly esteemed faculty of marketing of Institute of Business Administration (IBA), University of Dhaka, has been bestowed with an honorary Doctorate of Literature (D. Litt.) by Techno India University of West Bengal, India. In recognition of his outstanding work in education, business, and society, this distinguished title was conferred on him by N. Narayana Murthy, a recipient of both the Padma Bhushan and Padma Shri awards and the founder of Infosys, on 10th of August 2023.

Previously, on 22nd of May 2023, Professor Abdullah was awarded the prestigious title of 'Kotler Distinguished Professor of Marketing' by Kotler Impact Inc. Canada on behalf of Professor Dr. Philip Kotler at the Modern Marketing Conclave 2023. This recognition was a result of his remarkable accomplishments and significant contributions to the field of marketing both locally and globally.

For the past three decades, Professor Abdullah has been a dedicated educator in the field of International Business and Marketing at IBA. In recent years, he has taken significant steps to popularize modern marketing in Bangladesh, especially through his involvement as the Global Advisor of the World Marketing Summit (WMS), his establishment of Bangladesh Institute of Modern Marketing (BIMM), and his ongoing research on contemporary issues including ethical marketing, circular economy, and more.

What's most significant is his close collaboration with Professor Kotler in co-authoring a groundbreaking marketing textbook - "Essentials of Modern Marketing (EOMM) by Kotler-i and Abdullah." This accomplishment has truly set him apart among his peers, not only within the country but also internationally.

IBA feels proud and privileged to have Professor Abdullah as one of its members of the faculty and wishes him the heartiest congratulations on his accomplishments. We eagerly look forward to seeing his continued success in the future.