Professor Dr. Abu Yousuf Md. Abdullah

Academic Background

Post-Doctoral Fellowship (2015), University Malaysia Perlis (UniMAP)
PhD (University of Dhaka)

Short Bio

Professor Dr. Abu Yousuf Md. Abdullah has more than 29 years of academic proficiency as a faculty member of the Institute of Business Administration (IBA) at University of Dhaka. Besides being a prolific academician, he is actively working in the knowledge industry. He is currently the Vice-Chancellor of Northern University of Business and Technology, Khulna (NUBTK) appointed by the President of the People’s Republic of Bangladesh; Chairman of the Board of Trust of Northern University Bangladesh; and Chairperson at Northern International Medical College and Hospital and Northern College Bangladesh. Throughout his career, he has been a member of the Board of Governors of IBA, Dhaka University, and served as the Chairman of the Management Development Programme, IBA. During his tenure as Vice Chairman of the Tourism Development Association of Bangladesh, he contributed significantly to the development of the national tourism industry.
He is currently working with Professor Philip Kotler, Father of Modern Marketing, and his organization Kotler Impact Inc. Canada as a Global Advisor for the sustainable development of the world through modern marketing.

Area of Research Interest

RMG industry in Bangladesh, Labor productivity, Modern marketing, Ethical marketing, circular economy, Geo-political issues and crises, International trade and investment, Higher education, Socio-economic impacts of food and drug adulteration

Research Grants and Awards

1. Special Recognition Award by ATN Bangla for special contribution in education and social service
2. MTC Global Award for Excellence by MTC Global for outstanding academic excellence in higher education sector of Bangladesh

Selected Publications (Journals/Conference Paper/Articles/Books/Chapters)

1. Embracing New Disruptive Educational Technologies: Learnings from the Side-Effects of Northern University Bangladesh’s Automation Project. (2021.) Journal of Business and Technology, XIV (1, 2), 1-14.
2. Government Facilitation of Private Higher Education in Bangladesh: The Partnership Approach. (2018.) The Normal Lights Journal on Education and Teacher Education, 12(1).
3. World Textile Industry & Climate Change: A Bangladesh Case. (2021.) At the World Marketing Summit 2021. Implication of Circular Economy in the Textile Industry of Bangladesh. (2020.) At the international conference on “Management of Innovation and Sustainability: Vision 2041”, an AMDISA supported program, organized by Institute of Business Administration (IBA), University of Dhaka
4. Sheikh Mohammed: A 21st Century Leader and Entrepreneur: The Vigilant Guardian of the Oasis. (2022). Malaysia Bangladesh Strategic Partnership in Post Covid Era. (2022).
5. World Under Covid-19 & After (2020). Amazon Kindle edition.